Area hotels could see decline in revenue in 2009 - Business First of Columbus:

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percent decline in revenue per availabls room this year comparedto last, accordiny to Atlanta-based , a national managemengt consulting firm specializing in the lodgingg industry. This decline is greater than the 17.5 percent drop in RevPAR forecast for theoverall U.S. hotel industry in PKF’s recently released June 2009 HotelHorizonz report. “In 2009, San Antonio hoteld are projected to achieve an occupancy leveoof 56.7 percent, down from the 65.2 percengt mark achieved in 2008,” says Randuy McCaslin in the Houston office of PKF “Given the increase in the competitiv e nature of the local market, average daily room rates are expecteed to fall from $110.
189 in 2008 to $98.73 in a decline of 10.4 percent.” The decline in the averagwe occupancy rate for San Antoni o hotels is due to the combination of a 5.5 percent fall off in the demand for lodging accommodations, exacerbated by an 8.7 percentg increase in the supply of new hotel the PKF report states. Unfortunately for local area revenue per available room is not expected to achievr sustained growth until the third quarterof 2010, the report Until then, market conditions are favorable for travelers, but troublesomde for owners and operators.
The June 2009 Hote l Horizons forecast report for San Antonio is availableat