Use summer

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Many of us, in fact, tend to view May as an endingg ofsorts … and August as the beginningf of the last half of the But what about June and July? Many people pull back duringf the summer months. New product launches, marketing efforts, trainingh and new projects are put off until Augustor However, I consider the summer months to be filled with spectacularf opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possiblde summer opportunity to builcyour brand. Remember, you are your brand … and by buildingt your brand all 12 months of the year you can leveragew your individualityand uniqueness.
Why is summer a terrific time to reinforce and expand yourpersonal brand? Because most of us tend to be less harried and more laid-bacik in warmer weather. We actually have time to “ge t it.” Don’t miss out on some of the most productive months of youryear — July and August. Here’s one professional’ss story: John, an owner of a large commercial real estate company, has had years of succesd in the local market. With the currentt economic times, John recognized the reality that he neederd to establish his own brand identity that aligned withhis company’sa strong brand.
“I have operationalizexd my personal brand into my daily work and keep this brandintg topof mind. My customere and employees have noticesd things like a new tag new bio and new way of introducing myself andmy company,” he says. The results? John has alreaduy increased business forthe year, and is winningh contracts when his competitors are still struggling. “In the it seems like people have more time or take time to actuallyt get to know you and whatyou do,” he “I’ve already had meetings with prospective customers that seemecd less hurried and, actually, were more So, what about you?
Are you goinfg to use the summer to build momentum and createw more success?