Thursday, April 19, 2012

Center City Commission boosting marketing budget by 37% in FY2010 - Memphis Business Journal:

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million. The budget is $9,173 less than freezing most expenses but focusing more onmarketinh Downtown. The CCC froze staff salaries at $1.3 million for the but allowed for possible 3 percent raises in December atthe board’s Any raises would depend on how revenuew projections fared throughout the rest of the year. A large portion of the funding, $2.7 million, comes from assessed valuwe of commercial properties in the Centrall BusinessImprovement District. The CCC gets most of thesew revenues bylate fall, after propert y owner challenges have been processed. The CCC’sz advertising budget for the 2010fiscalk year, which starts in July 2009, is which is up 37.
2 percent compared to $169,00p last fiscal year. This is due to the CCC’zs plan to launch its largest marketing campaign to date in ordee to support Downtown retailers andothee stakeholders. The CCC budget still has to be approveed by the andthe . The CCC board also approvedf a resolution which wouldx recommend change a state Senatse bill to alter state government representatiom onthe board. Currently, the state Senate and Houses of Representatives have two representatives each on the CCC The proposed Senate bill would reduce that representation toone each.

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